PRIMATE

Commercial | 2023

ABOUT THE PROJECT

Redefining Traditional Bakery

In the heart of the vibrant Sant Antoni neighborhood in Barcelona, PRIMATE emerges as a bakery that challenges conventions with its artisanal approach to bread-making.

From design to production, every aspect of PRIMATE has been meticulously crafted to reflect its commitment to quality and authenticity. We immersed ourselves in the creation process to develop an aesthetic that not only enhances the customer experience but also celebrates the natural beauty of freshly baked bread.

We chose a neutral color palette to highlight the toasted hues of the wheat, allowing the products to take center stage. The space is enveloped in a completely white backdrop, from ceilings to walls, creating a calm and luminous setting. To introduce a striking focal point, we incorporated a black volume that serves as a counter, display case, and coffee station.

This minimalist approach extends to how we defined and delineated different areas within the space. The dark footprint on the floor beneath the central volume and the accompanying lighting line subtly yet significantly distinguish distinct zones.

Complementary furnishings reflect an industrial aesthetic, with metal, iron, and concrete coming together to create custom pieces that balance functionality with elegance. From lighting fixtures to benches and support bars, each element has been designed to enhance the PRIMATE experience and reinforce its unique identity in Barcelona’s culinary landscape.